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TRIPRO

Tripro, a mobile application helps you to schedule your trip seamless, flight, accommodation, hotel, and activities, all in Tripro.

Overview

Role:  Individual Project. 

Duration:  The project lasted 1 month.

Theme:  Interaction design,  Concept design, Experience design, Prototype.

Design process
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Problem statement

The problem that Tripro is going to solve is the incomplete and piecemeal information during the travel planning process. Also, it offers the most efficient and enjoyable travel schedule with time and cost management. 

To offer the best travel experience, Tripro will solve pre-planned travelers’ problem of gathering information from different websites, by giving them a step by step trip planner mobile App.

Background Research

My background research mainly focuses on secondary research, finding existing research paper or data about how people plan their trips, travel trends, and behavior patterns. I also explored and compared the mainstream travel booking app (Airbnb, Priceline, Triphobo, TripAdvisor) to identify their functionalities and features of how to plan a trip from finding an idea, booking hotels, purchasing flights, and choosing sites to see.

What are the existed solutions for people to gather information for a trip?

Ask friends

Most people would like to ask friends to get the most trusted information. They believe their friends can share authentic and comprehensive reviews with them, in addition, friends often have similar preferences and interests.

 

Search online

People rely on online resources as a natural behavior. The internet has massive information from business information to reviews from real users. Users would like to search online since will search engine give users effective results instantly with no time and location limitations.

Travel books

Travel books are still popular among people.  They love to gain detailed information with appealing images to design their trips.

   

Local tourist guide

Over 50% of users said they often change or modify their travel plans according to local guidelines. Once they arrive at the destination, they receive a lot of information from airport booths and hotel front desks. They believe this local information can offer them an authentic local experience with a surprise feeling.

What are the existed solutions for people to plan a trip?

There are mainly 3 ways people can plan trips:

 

1. Use pen and paper to write down.

2. Excel or similar software.

3. Travel applications for certain parts of trips.

 

Even though there exist many ways to plan a trip, people are still more willing to use paper and pen to D.I.Y. a travel plan.

What are the existed digital products that help people to plan a trip?

Airbnb, TripAdvisor, and Triphobo are some popular travel applications. I did some research and analysis of them.

 

Airbnb connects travelers with people who have rooms, apartments, homes, and other unique accommodations to rent (including tree houses, trailers, and boats). Whether travelers need a short-term vacation spot or a month-long stay, Airbnb has options all around the world. In some locations, the site also sells Experiences, such as tours, classes, workshops, and excursions. In some areas, it can help you book a restaurant reservation.

 

TripAdvisor is one of the best online sources for travelers, particularly because it has in-depth reviews of hotels, restaurants, and sites to see. Photos uploaded by other users are also helpful for getting a glimpse of a place from an unbiased point of view. TripAdvisor is one of the richest resources that travelers can find because it has a huge and active community.
 
TripHobo is an innovative trip planning platform that enables users to plan trips across the world. TripHobo’s trip planning platform serves as a one-stop destination for all the travel needs- exploring attractions, creating itineraries, and booking hotels, transportation, and tours. It encourages users to find out what other travelers are doing and get inspired!

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Other findings:

The most active demography in travel planning was the 25-34 age group. The millennials are traveling more, planning more D.I.Y. trips, and are also entirely experiential in their travel preferences. The age group of 18 to 24 followed with the second largest number of trips. The Millennials are expected to travel more in 2017. Women are as active as men in the trip planning process.

 

Multi-city Trips Galore
Travelers today are seeing and doing more on each trip. 21% of the trips, undertaken by American travelers were to more than one city, and in 2017, the number is estimated to grow.

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User research

I choose survey as the research method because it is an efficient tool for collecting a lot of versatile data in a short time frame, with results that can be analyzed statistically.

 

As the first survey shows, people who don't have the time or don't feel like to plan a complete trip. They are 20-45 years old, most of them are professionals, and they hardly can find time to schedule things for leisure. After analyzing the first survey, I improved my survey screeners and questions. 

 

 

After the second survey, I set the target user as:

 

  • Primary target: Travellers who enjoy scheduling trips ahead of time. They are 20-45 years old, female or male, with no limitation on occupation. They prefer to have a detailed and efficient trip plan, besides they book flights, accommodations, and restaurants for the trip. However, they feel it is very difficult to find genuine reviews for attractions or vista points.

 

  • Secondary target: Users feel frustrated when they need to book a hotel, flight and plan the trip schedule with several websites. They may need to prepare a map to find the most convenient location for them. For this segment, there is no gender or age limitation. 

Persona& Scenario

Amy plans a trip for her holiday. She doesn’t have an idea of where to go. She asks her friend, Kai, because Kai travels a lot every year. Kai suggests Amy use a Mobile APP called “Tripro.” After Amy starts planning the trip, she finds out that it’s effortless to use! She books flights, hotel, and some activities in one mobile application -- Tripro. Also, she gets a detailed travel plan by using Tripro. Finally, she finished every single detail while sitting on her coach. 

Persona-Tripro
Sitemap
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Ideation & Paper prototype
paper prototype

The low fidelity paper sketch severs a simple and quick way to convey my idea, as well as the early stage use test.

Wireframe
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User test

Quick User Test with Low Fidelity Prototype

 

 

With rapid user tests, I got some very insightful feedback from 3 users that can help to improve my design.

 

  1. Participants want to see more attractive images on the home page instead of texts.  They would like to get a scent of this Application right from there.

  2. Users need feedback when they are using the planner function. Adding a status indicator is a way to show them where are they in the process.

  3. Explore function should consider offering options based on availabilities, such as time, budget, and so on.

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Final Delivery
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